A fun learning app makes waves
KooKoo TV Kids is a fun learning app for kids with wholesome, educational content available at a nominal subscription.
01 The Need
Working with Google's Marketing Solutions team, KooKoo TV Kids approached us to promote their fun new app through high-impact creatives in the form of statics and videos.
02 Our Approach
To make their vision come to life, we, at Musemakers, deployed a two-pronged approach on messaging -
1. Focus on parents with educational value of the content
2. Engage kids through curiosity
- to cater to the target group and make sure they have a great customer experience.
03 The Results
With upto 10%, CTR, the campaign resulted in a significant increase in downloads in 8 weeks. Our work was effective in building awareness for the brand, highlighting the content and emphasising the value it brings to a child’s life.
Ad Creatives
Through a combination of carefully curated creatives and targeted messaging, we witnessed enhanced engagement, brand visibility and increased subscriptions. We also successfully accomplished our primary goal of ensuring each customer experience is fresh and exciting. Our work on the campaign's adaptability across various ad formats and its clear communication strategy solidified its success in attracting and retaining the intended audience.
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